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User Experience is Everything

  • Post published:September 10, 2020

Today’s article is dedicated to all the UI/UX designers who are looking to master their design processes. We have decided to answer all your worries and describe how to enhance user experience because, in the end, the experience is everything.

So, without further pause let’s get down to it.

User Experience: Good design bad design

How to know what is good design and bad design?

Jared Spool is an expert on the subjects of usability, software, design, and research. He once said: “Good design, when it’s done well, becomes invincible. It’s only when it’s done poorly that we notice it.”

A very basic example to explain the idea can be a room’s air conditioning. You only notice when it’s done too hot, too cold, making too much noise, or the unit is dripping on us.

To explain the point, your lives are overflowing with bloopers, some big, some small, and some too apparent to overlook. Just like that, bad design is everywhere, it’s obvious.

Bad UI/UX design can result in bad user experience but there’s hope to make it right.

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A good design is a visual representation of the whole idea, imageries positioned in such a way that tells a story.

Just to clarify, UI/UX designers are not artists; they are problem solvers. User experience means a clear focus on users and audiences. Good user experience means a site or app that’s usable and not complex.

UI/UX Design Trends 2020

Here is a beneficial set of fundamental principles and advice to guide UI/UX designers to create a superlative user experience.

“You don’t have to be born with it.”

Learn what the terms ‘user experience’ and ‘user interface’ mean

User experience and user interface are two closely related terms but it’s vital to recognize the difference between the two disciplines.

UX designs stand for user experience design and it’s all about the user interaction and user experience with a product or service.

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A cognitive scientist and co-founder of the Nielsen Norman Group Design Consultancy devised the term user experience in the late 1990s as:

“User experience encompasses all aspects of the end-users interaction with the company, its service, and its products.”

UI design stands for user interface design and it’s what you use to interact with the product i.e. when you tap a button, scroll down a page, or swipe images on the screen, etc.

“User Interface: the look and feel, the presentation and interactivity of a product.”

A perfect gift: Essential rules for UI/UX designers

Underneath are top rules for UX designers:

  • Reach out to users for design ideas
  • Take a cognitive load approach i.e. what trouble a user can experience while using the feature/product
  • Don’t overwhelm consumers with excessive info; use graphics
  • Develop a clear style in your design that describes the brand
  • Build prototypes before designing the entire product
  • Leave a room for end-user interaction for feedback
  • Design for a diverse set of users; usable & accessible designs

Further down are top rules for UI designers:

  • Practice typography; convey the message using the right fonts
  • Use the right palette that goes with the idea
  • Make top targets look visible such as learn more, contact us sort of buttons
  • Just know that every line, every color, every shape, every contract, every space, every reputation matters
  • The texture, the size, the proximity, the balance, the alignment counts

UI & UX Design Trends Happening Right Now In 2020

You are about to take a look at some of the coolest UI and UX design trends that can help you to stay ahead of the curve and thrive on user experience.

1) Animation in UI

It is highly recommended to use animation in UI for an improved user experience i.e. to implement motion other than static images to augment the overall appearance and interactivity of a product.

Why is animation important?

You know that animations grab the attention of a user and that’s exactly what you have to achieve. Don’t you think a static logo can be boring but a motion logo can be pretty interesting? The Xubliminal motion logo is too cool to be true.

With Adobe After Effects, you can create incredible motion graphics and visual effects all for free.

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Headline: Whatsapp to roll-out new coolest features; a ringtone for group calls, new sticker animations, and user interface for improved calls, etc.

2) Subtle Animation

This trend is all the rage right now; it adds personality to a dull interface and makes it interactive, delightful, and memorable.

It all started from gifs and now subtle animation is used in everything from tools, templates, themes, websites, movies, etc.

SEEK is Australia’s one jobs, employment, and career marketplace. Its website show subtle animation in action that makes its boring interface very attractive.

Check out their career advice page as a reference.

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3) Neumorphism in user interfaces

Neumorphism or Neomorphism is mostly about the color of the entire screen to give a unique user experience. It makes the design elements look as they appeal in real-life.

It is aesthetic; a combination of flat design and Skeuomorphism.

It gives a soft design to the UI achieving an extruded plastic look, and almost 3D styling.

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4) The Dark Mode Rises

As you know, every famous app or website is going dark as the trend continues to entertain its users.

Some several apps and websites support dark modes such as Reedit, Slack, Outlook, Facebook, Skype, Amazon Kindle apps, and many others.

Even browsers such as Mozilla Firefox, Opera Browser, Maxton Browser, and others have a dark mode too.

The dark more improves readability of text when you are in a light environment and it’s better for the battery as well.

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News item: Google home apps finally go dark

5) The Bigger is better in images

UI/UX designers are using larges images on a wider scale for user experience this year.

Without a doubt, a stunning photographic background can add a fascinating visual element to website design.

Underneath are some incredible examples of websites that are using large images:

  • Playful
  • Failsworth
  • Wedgeandlever
  • Montere

6) Gradients

Do you know what colors do people prefer? Blue, green, orange, brown, yellow, and purple. So you use them too.

Check out Natoni website and see how the gradient style has completely transformed the look and feel from simple and subtle to flashy and gorgeous.

We have shared in hopes of motivating you to use in your websites because nothing looks nicer than a gradient in a design.

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7) Motion Graphics: Let me tell you a story

Don’t you think your job as a graphic designer is all about storytelling? Story of a brand, story of a product.

Motion graphics are used to tell a story with pictures, sounds, and videos to create a meaningful user experience.

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“Digital design is like painting, except for the paint never dries.” –

Neville Brody

Mistakes are proofs that you’re trying

There’s nothing wrong with making mistakes, but you should always avoid making new ones. You can follow the rules and trends shared directly above to make the user experience work best for you and your clients.

What UI/UX laws do you apply to your products? Let us know in the comments below!

How do you find UI/UX designers?

Well, your search is over! You can hire proficient UI/UX designers for you or your client’s products or services.