The world today is seeing a significant increase in the closure of traditional businesses globally and shifting to eBusiness. The shift demands a change rather than let yourself dwell on the damage, uncertainty, and pain that the world is facing. The way to survive in these tough economic times is to shift your traditional business to eBusiness—making it online and available to the target audience.
The consumer is jammed and cannot venture out to their desired places to purchase. In these times it is vital to have an online presence so you could reach out to your consumers. This drastic shift in people buying entirely online will soon be considered ‘normal’. So, to keep your business generating the much-needed revenue to keep the operations running, you must turn your business into eBusiness.
However, it’s not a piece of cake to devour, we are here to support you take your brick-and-mortar business to a thriving and running online eBusiness.
Here are listed some actionable steps to get your business online in lesser time.
Steps to Shift your Traditional Business to eBusiness
Get A Domain Name
The first step in moving your traditional business to an online eBusiness is the selection of the domain. Preferably, your domain name should be the same as your business name.
There are several domain buying platforms where you can search for your desired domain name to check their availability.
Buying a domain name for your business is a big step for a business owner, so take your time and follow these guidelines mentioned ahead.
- .com should be your first choice as it’s the most powerful domain extension—if it isn’t available, try ‘.net’ or ‘.co’ extension
- Hyphens and numbers are a big no for domain names
- Local extensions like .ca and .uk may work well for local businesses
- Trademarked domains can get you in legal trouble so avoid them at all costs
Create A Website
After getting your domain name registered successfully, its time to begin building your website.
So, the next most important step is to choose the right platform for your site where you will host the content. Always think about the expectations of your customers from your business and your brand nature before you finalize the right platform or software for your site.
When you finalize what you want to achieve with your desired website, then you can pick the relevant and dedicated platform for your site. And with this step done, you reach one step closer to your desired goal.
Pro Tip: If you are looking for a distinct online identity and a user-friendly interface, connect with our team and experience your ideas coming into life while generating decent revenue.
Work On The Site’s Design
While establishing your traditional business to an eBusiness, you will come across a range of different themes or templates for your site.
Remember, choose a theme that will be simple yet professional. You do not want unnecessary color throw or flying illustrations on your site to distract your customers. After finalizing the theme, you can add customizations to it or just let it stay simple according to your will. The thing to pay attention to here is to make sure that the design truly reflects your brand personality. In addition to that, it should be very user-friendly and the customers can navigate the entire site without any trouble.
You can have a lot of options from the pre-made templates, however, if you are looking for something strictly particular about your business, then you can have them tailored made according to your needs.
With the pre-made templates, you can only be allowed to make a few changes that are mentioned ahead.
- Replace the default logo with your own
- Change the background, font, and navigation menu
- Insert or remove content from various pages of the site
- Add social media links in header and footer
- Display an email sign up form or link
- Showcase product videos and images
The flexibility and ease to alter theses themes depend on the varied platforms they belong to. Choose wisely or you can just skip the hassle and get your dream eBusiness site from scratch, the way you want to.
Decide What To Sell
The next thing that you need to decide is what you will be selling in your eBusiness from your existing offerings.
Begin by adding your top-selling items to your eCommerce site when choosing the products. They will help you increase the sales of your store.
Get Your Legal Ducks In A Row
Shifting your business to an eBusiness however, does not exempt you from various standard legal procedures. Depending on the procedure and plan to run your business, you might be required to fill in some extended legal requirements.
Here are mentioned a few of the key legal aspects of selling products and services on the internet for eBusiness.
- Business License
- DBA License
- Tax Obligations
- Data Privacy
Add Content To Your Website
For moving your business online, content plays a crucial aspect in making it a successful move. The reason being, people will not be able to visit you in person, they will just get familiar with your business and your products. Begin by adding good quality content on the key pages of your site so people will become aware of your journey and get familiar with your products or services.
Set Up Your Payments
To successfully run and kickstart our business, you will be required to receive payments from your customers. Having more than one payment method to pay enables the customers to choose their preferred method which resultantly makes them like your site more.
A lot of different sites come with the option to integrate different payment gateways, which means that means you also need to offer multiple payment options on your site
Announce Your Move
Shifting your traditional business to an eBusiness is one thing—getting people to know you and get aware of you is another. To stand out from the crowd is another challenging part of setting an online business with similar offerings. After you turn an eBusiness, take every opportunity to spread out the word about your business.
To help you know about some of the channels that you can leverage, we have listed a few.
- Social media
- Search engines
Being a traditional business, it is not wise to fall behind the competition with your competitors. Analyze the status of your current setup and plan out how becoming an eBusiness will help you in getting more consumers and revenue.
Trust us, whatever it is, switching from traditional business to an eBusiness will help keep your business running.
If you are looking for a platform to fill all your eCommerce needs, please feel free to reach out to us at vteams and leave the rest to our professionals.