Do you use your phone? Do you have a favorite app or a website that you frequently visit? Of course, you do and your experience as a user with that app is great. This is the reason you keep coming back to the application or the website. User Experience or UX hence is quite similar to what you undergo through as a user with an app or a website. It’s the feeling of being connected with a product with a feeling of comfort, efficiency, and usage.
A formal understanding of User Experience sheds some light on how influential UX design process is. UX Design generally can be seen as a masterplan on how a product is to be developed and how it’s usability will function. Since your product is designed for users (consumers), the experience itself needs to be a fundamental requirement. User Experience consists of 5 essential components. Let’s take a look at each individually:
1- Information Architecture – Content Structuring:
Information Architecture, the name itself provides a clue on how important this component is in UX. IA refers to the process of organizing and arranging the content of a website, application, or software. Primarily, information architecture relies on techniques such as content structuring and the development of the basic skeleton of a website or a mobile application. IA entails a hierarchy of content that is different depending on your target audience as well as the kind of product you’re using. Information Architecture plays a vital role in terms of implementing the first building blocks towards a product with high User Experience.
2- Interactive Design – Let it Interact
After content has been structured, the next step is to interact with the design from a user’s perspective. Interactive design is important in several aspects, the most major one is to identify how the interaction pans out and whether there are any flaws in its design. This practice also involves the allocation of icons, buttons, images, and graphics. These elements provide a basic workflow dynamic within a screen from a user’s perspective. Another important aspect is its application, for example, whether the signup page is responsive or ends up causing difficulty in navigation.
3- Usability – How Easy it is?
The third core of User Experience process is usability. In simple terms, usability can be described as the parameter through which you can carry judgment of whether your product meets the requirement of usage. Through usability, you can figure out where your product lacks and when a user is trying to accomplish a task, how easy it is for him? The fact is that usability is a practice that enables us to devise a product with high-performance usage so that tasks can be accomplished in the easiest way possible.
Usability can further be divided into five sections that can help you refine the process:
- Learnability: How fast users can understand the basic functions of your product.
- Efficiency: Is the entire process efficient or time-saving?
- Memorability: Is a repeat user able to come back on the product and remember its basic functions?
- Errors: Are there any errors made by users? Can these errors be negated?
- Satisfaction: How would you rate the satisfaction level of users?
The above five are considered as subsets of usability. In order to increase usability to its maximum, you must be able to get all these boxes ticked!
4- Prototype – Build a Model
Once usability has been defined and things are looking good, it’s time to turn your product into a prototype. A prototype can be seen as a model which can be used to test your concept in real-life application. In essence, a prototype offers a great way to experience how your end product will be if you move on in the same direction. User experience can be re-evaluated depending on your prototype’s functionality and performance.
It’s just a great way to experience design in an applicable manner and redefine your design if needed.
5- Visual Design – How to be Objective
The last core component of UX is visual design. Believe it or not, visual design is important as it’s the first thing people see about your product. The look of your product and even how it feels is quite essential when it comes to developing a product that has a great UX. Catering visual design in UX process can get a little distracting simply because of the fact that designers end up sacrificing usability for the sake of creating a visually stunning product. This shouldn’t happen as both of them are core components of a UX and the very reason why they are given their separate domains.
In a Nutshell
The five essential components of UX are Information Architecture, Interactive Design, Usability, Prototype & Visual design. All five should be given equal acknowledgment and weight as they can elevate your product’s UX in ways you can’t imagine. If you’re looking for some fantastic UX designers for your website who follow these components, then your search ends here today! Hit us up today and change your dreams into reality!